Multiply.com adalah sebuah situs jejaring sosial dengan fitur yang memungkinkan orang untuk saling-berbagi beberapa media, seperti foto, video, maupun blog.
Multiply.com menyediakan layanan blog. Blog yang di-posting ke Multiply.com dapat secara otomatis diteruskan ke akun LiveJournal, Blogger atau TypePad. Dimungkinkan pula untuk mem-posting via surat elektronik atau MMS. Pengguna juga dapat memberikan komentar terhadap sebuah film atau buku, dan pengguna juga dapat berbagi jadwal acara berdasarkan kalender.Multiply is a social networking service with an emphasis on allowing users to share media - such as photos, videos and blog entries - with their "real-world" network. The website was launched in March 2004 and is privately held with backing by VantagePoint Venture Partners, Point Judith Capital, Transcosmos, and private investors. Multiply has over 11 million registered users. The company is headquarterd in Boca Raton, Florida.
On Multiply, a user's network is made up of their direct contacts, as well as others who are closely connected to them through their first-degree relationships. Additionally, users are encouraged to specify the nature of their relationship with one another, making it possible to share content with their entire network of closely-related people, or subsets thereof including friends, family, professional contacts, and so on.
Multiply is also known for stronger user security than most social networking sites. Users can limit if their item can be viewed by setting security settings to Public, Private (network only), or Private (invite only) for each item on their site.
Blogging Paired with Media Sharing and Storage
Multiply tries to be the one-stop shop for a user's Web 2.0 experience. Its bid is enhanced by the capabilities with which it empowers its users. There is a blog module, of course, but beyond that, users can upload videos, and host them on their pages rather than on third-party pages. Videos can also be added from major sites, notably YouTube. The user can also upload unlimited photos into their albums, hosted in the photo module. There are also modules for music, reviews, links, recipes, and a personal marketplace.
A blog traditionally follows a linear format (each entry rests above the other in chronological order regardless of the type of content that is included in the post). Though it is possible to have a traditional style blog on Multiply, content can also be organized according to the type of post (text, video, photo, etc.) or by topic (using tagged content boxes). By organizing posts based on topic or type of media, a user can essentially create a personal web page.
Multiply provides blog cross-posting; blog entries posted to Multiply can be automatically posted to a LiveJournal, Blogger or TypePad account. There is also an option to post via e-mail or MMS, enabling posting from mobile phones. Users can also post reviews (of movies and books, for example), and to share a calendar of events. Multiply also recently reintroduced the Marketplace and Recipes modules, which allow users to share interests in purchases, and favorite foods and drinks.
Multiply is especially flexible in that users can choose to edit their background and theme colors, but the ability to incorporate CSS makes customizing more extensive. Many users have pages far different from the base theme due to their mastery of CSS.
Blog posts on Multiply include the ability to easily change font style, type, color or size. Photos can be added and moved about within the post. A poll can be included and files can be attached. Users can use Multiply's WYSIWYG blog editor or edit HTML directly.
As with all types of posts on Multiply, users can set privacy settings on a per post basis, enabling a user to essentially run a private blog for friends and family right on top of, or embedded within, a public blog. (In other words, a user can post thoughts on politics to a public audience while reserving posts on the cute things the kids did for only friends and family. Both types of posts are treated the same by Multiply in terms of alerts to the poster and the poster's contacts, but the privacy settings limit the content to only those that the user wants to give access to.)
Unlimited Photo Sharing
All accounts on Multiply include the ability to add an unlimited number of photos. In addition to being able to share photos with contacts on Multiply, users can also let non-Multiply members see even their private photos by using the "share" link.
Multiply offers limited editing capabilities for photos: Photos can be rotated and a variety of picture frames can be added. Using the Multiply Media Locker users can crop photos, eliminate red eye, retouch photos, adjust contrast, exposure, and saturation. There is also an Auto Fix function that will adjust your photos with one click. All of the adjustments are reversible until you click to apply them.
Photos in albums can be embedded into other posts or replies on Multiply, or they can be hotlinked outside of Multiply, in which case a watermark is added.
Multiply has partnered with QOOP for photo printing and other photo services.
Multiply has an Auto Uploading tool which automatically uploads your photos into your Media Locker where they are stored until you choose to share them. For premium users the full size original is stored indefinitely.
Users can easily upload videos directly to Multiply, or they can pull video in from YouTube, Photobucket, Google Video, Metacafe, or myspacetv.com. Free users can upload up to 10 minutes (or 100mb of video footage). Premium members have a limit of 20 minutes (or 200mb).
Users can post calendar entries for themselves, for their contacts, their network or even for public access (enabling users to keep personal entries, such as doctor appointments, private, while allowing a wider audience for such entries as a fund raising event that is open to the public).
Users have access to an aggregated calendar on their Inbox page that collects all of their calendar entries as well as those of their contacts and displays them in one calendar feed.
Calendar entries, as with all entries on Multiply, can be discussed within the calendar entry post, enabling members to not only announce an event, but discuss it as well.
Users can add reviews to their website, not only rating and explaining their view on the product, but discussing it as well with friends and family. Reviews use a 5 star system so both those who post and those who reply can rate how well they liked a product.
The recipe section was a component of Multiply at the time of its launch in 2004, but it was removed for a time. The recipe and marketplace sections were returned in 2007 due to popular demand.
The marketplace section is designed to be a way to showcase items that a person may want to pass on to contacts or to search for an item that a user's contacts may have.
Since its inception the website has allowed users to upload music playlists to their profile page. Initially users could upload up to 10 songs at a time with an unlimited number of songs allowed on any given playlist (they could upload more songs after the first ten by starting a second upload and specifying that they should be added to a pre-existing playlist.) This brought the site initial popularity due to the ease in which people could share pirated digital music. Originally one could download each track individually in mp3 format.
In order to combat illegal music sharing (as the intent was for users to be able to share only music that they had the legal right to,) the site cut the maximum uploads at one time to five, and then to three. They then removed the ability to easily right click and download each individual track and instead put a link to a *.m3u playlist file. However users could simply save that file and open it with a text editor, and then cut and paste the individual file links and save the mp3 files.
In July 2008 the site removed the ability to download the *.m3u playlist file and replaced it with an embedded music player. However users can still use third party software to obtain the original mp3 files (which are also stored in a computer's download cache.) Nonetheless, these changes (as well as the large number of users forcibly removed from the site due to copyright violations) have affected the size of the user base.
Multiply has had a newsfeed since its inception, variously called the "Explore" page, "My Multiply" and the "Inbox". This feed aggregates not only the user's posts, but those of the user's contacts, network and groups as well, using technology that Multiply has patented. The inbox alerts users not only to new posts by their contacts or within their network, but it also notifies users of new replies to posts that users have shown an interest in. If a user ignores a post, then the post is not popped to the top of the page no matter how many new replies are made. In this way, users don't need to "clean up" their inbox because uninteresting posts simply "drop off" the page.
The feed is highly customizable, allowing the user to set filters to show specific posts. Filters can be saved and users can easily switch between them. In this way, users are only alerted to posts and replies that are interesting to them, though they can switch to a "wider" view of network or group activity when that is preferred.
In addition to networking with your "real life" friends and family, Multiply also provides a way to meet and socialize with other members through groups.
Registered users can create groups on Multiply. These groups exist outside of the "network" structure, enabling people with certain interests to share the aforementioned types of media with others who share their interests, but may not be closely connected to them through relationships.
Groups are categorized as Business, Computers & Internet, Cultures & Community, Entertainment & Arts, Friends & Family, Games, Government & Politics, Health & Wellness, Hobbies & Crafts, Money & Investing, Places & Travel, Recreation & Sports, Religion & Beliefs, Romance & Relationships, Schools & Education, Science & History, and Other.
Migration from MSN Groups
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In February 2009, MSN Groups will close to make way for the new Windows Live Groups service (expected to launch November 17 2008). Communities hosted on the old MSN Groups service can not be migrated across to the new platform. As such MSN have worked with Multiply to create a tool which will allow group owners to move their MSN Groups community over to the Multiply service.
It remains to be seen if this move by MSN and Multiply will succeed in killing off a large number of MSN Groups communities. This is due to the fact that the migration process is rather complex, essentially creating a new group, importing content from the old one.
This means that all existing users have to re-join the new group, and if the old community located on MSN Groups is not closed by the owner after the migration process, any changes made afterwords will be lost when the service closes.
Details of the migration process can be found on the MSN Groups homepage.
Though Multiply does provide a profile page for users, that is not the main focal point of a user's Multiply presence. Rather, each user has a home page where all of their recent content is aggregated. The content boxes on this home page can be rearranged and can be aligned into a one or two column format (or a mixture of both). Tagged content boxes can also be added and unwanted boxes can be hidden.
Users can customize the overall look of their site using either one-click customization tools that Multiply provides or by adding customizations with CSS.